ROLESBrand Strategist, Art Director, PR, and Social/Digital Strategist THE TEAMElisa Boulton, Daisy Brown, Samuel Jimenez, Zane Jones, and Anabelle Ramos Sanchez Developed under the mentorship of MSCHF, Barnaby Bright serves as a satirical case study in the fragility of modern authority. By constructing a fictional Sheriff with a fully realized digital footprint, the project highlights the alarming ease with which systemic power can be manufactured and validated through online performance. The satirical campaign deconstructs the aesthetics of law enforcement to demonstrate how a cohesive visual and verbal identity can instantly project legitimacy in a saturated media landscape.