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          HINGE: TEXT YOUR EX


ROLESStrategist, Art Director, PR
THE  TEAMMonish Kapadia, Riya Shah
AWARDSAmerican Advertising Awards (AFF) | Gold in Consumer Campaign |
Gold in Campaign | Silver in Copywriting

PITCH DECK This 24-hour digital activation by Hinge invites users to text an ex through a disappearing microsite. What begins as a personal choice turns into a shared, chaotic, and nostalgic social experiment fueling UGC, press buzz, and conversations online.

Built on the insight that Hinge doesn't just support your choices but your chances as well, the campaign reframes connection in a world tired of endless swiping. Through countdown OOH, lock-screen notifications, and post-event mental health support, Hinge becomes the emotionally intelligent dating app that embraces love in all its
messy forms. 
    






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