01 RADIUS RADIO

AWARDSSCADDY’s 2025 Gold Winner: Brand Innovation
PITCH DECK

This dual-platform integration redefines urban discovery through proximity-based audio. Using passive geolocation triggers, the system captures Spotify users' tracks as they move through the city, instantly broadcasting their music to a localized public playlist that evolves with the neighborhood’s footprint.

Within the Uber ecosystem, users can activate the "Radius Radio" mode to synchronize their commute with this sonic map. If a requested route intersects with a geolocated LED tunnel installation, the app autonomously optimizes the journey to include the tunnel as a waypoint, transforming a standard transit route into an
immersive, audio-visual experience.