PITCH DECK A strategic reimagining of SXSW that addresses the logistical complexities of a multi-disciplinary festival by centering the attendee experience. The rebrand transforms the festival from a fragmented collection of events into a unified, responsive ecosystem that bridges the gap between digital scheduling and physical exploration. By streamlining the brand’s visual identity across dynamic OOH wayfinding and modular stage designs, the system acts as a functional guide through a massive, multi-city footprint.